When we talk about an app like Uber:
- We can assume – supply is loosely bound to the platform and we are merely aggregating the supply.
- Demand is not scheduling the product/service for a time in the future and everything is instantaneous.
- Demand is not choosing the service provider and he is being allocated the one based on his choice and other variables.
- Service/product that we are talking about has a standardized flow and doesn’t involve customer making a selection across lot of different variables.
Clearly, for most of the entrepreneurs their business model will have many stark differences from Uber’s business model cited above. These considerations have a direct impact on how you deal with decisions related to identity, scheduling, matching, payment, etc. while designing the product and thus the cost associated with defining the MVP.
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